What make us different

At U and Shi, jewellery is more than metal – it’s emotion. We started with a simple vision: to provide exquisite jewellery that looks luxurious without the hefty price tag. Every design is a blend of traditional artistry and modern trends, giving you pieces that stand out on every occasion.

Our Mission

To make luxury jewellery affordable and accessible for everyone by offering premium-quality one gram jewellery that combines the beauty of traditional craftsmanship with modern designs. We aim to empower every customer to shine with confidence—without compromising on style, quality, or budget.

Our Vision

Fourth hath rule Evening Creepeth own lesser years itself so seed fifth for grass evening fourth shall you’re unto that. Had. Female replenish for yielding so saw all one to yielding grass you’ll air sea it, open waters subdue, hath.
“It's good to start early when buying jewelry pieces. Aside from being investments, they are classic, they are timeless, and they are something that you pass on - it's a memory, it's an heirloom.”
“I want to design jewelry for girls and guys... I'ma spread it out, but I'ma design, probably when I'm just designing furniture and buildings, I'll probably being the jewelry thing, too..”
“ I've stood around bogs wearing half a million dollars' worth of jewelry, up to my knees in the rot, thinking how much more or less the place smelled like a sewer than it did the day before.”
“In both business and personal life, I've always found that travel inspires me more than anything else I do. Evidence of the languages, cultures, scenery, food, and design sensibilities that I discover all over the world can be found in every piece of my jewelry.”
“In both business and personal life, I've always found that travel inspires me more than anything else I do. Evidence of the languages, cultures, scenery, food, and design sensibilities that I discover all over the world can be found in every piece of my jewelry.”